Our Core Purpose

Nourishing and Nurturing Families Worldwide



Our Core Value


It is our fundamental belief that everything is loaned to us by our Creator, to grow and multiply them for the good of everyone.  As such, we value and take care of what has been entrusted to us – malasakit.  It is the core value that permeates all other values that we espouse:  Customer Focus, Social Responsibility, Passion for Success, Integrity, Respect for our People, Innovation, and Teamwork.

It is in this spirit that we will look after the welfare and interests of our stakeholders.

We will delight our Customers with products and services of uncompromising quality, great taste and value, and are easily within their reach.

We will create value and provide fair returns on our Shareholders’ investments.

We will work hand-in-hand with our Suppliers and other Business Partners, helping them grow with us and assuring them of reasonable returns.

We will develop and motivate our Employees to become best-in-class through cognitive and affective programs, competitive compensation and benefits, and diverse career growth opportunities.

We will help improve the quality of life in Communities where we operate.

Collectively, we will give and do what is right and become proponents of good stewardship.


Our Envisioned Future

BHAG

By 2020, San Miguel Pure Foods Company, Inc. will be a P520 billion company with an income of P42 billion

Vivid Description

We will intimately understand our consumers, winning their hearts by providing great-tasting and innovative products and services that anticipate and respond to their needs.

We will ensure that our products are of uncompromising quality and easily within reach.

We will be the leading provider of good nutrition for families, offering a wide spectrum of products.  And, to complete our portfolio, we will engage in nutraceuticals and organic food segments.

We will revolutionize the foodservice and retail industries.

We will aggressively bring our products and services worldwide, spanning the Asia-Pacific, Middle East, South Africa, and Europe.

We will develop a regional network of manufacturing capabilities that will provide us with least cost advantage in raw material sourcing, production, and logistics costs.

We will become the benchmark of innovation, systems and technology, and people development in the industry.

We will play an active role in improving the lives of the communities where we operate.

We will be the Filipino company that nurtures families worldwide.