Our Business


SMFI-Feeds drives growth with the proven strength and effectiveness of the B-Meg and Pureblend brands. Combined, these two brands account for the greater share of the commercial feeds market.

Magnolia Chicken

SMFI-Poultry operations include broiler breeding, hatching, growing, and processing using company-owned and contracted facilities. Flagship brands Magnolia Chicken and Purefoods Supermanok lead the poultry market, being the brands of choice among major food service outlets as well as in supermarkets and wet markets.

San Miguel Mills, Inc.

San Miguel Mills, Inc. produces and markets flour, with its mill in Mabini, Batangas as its main flour production facility. This is the first flour mill in the country to receive an ISO 9002 certification. Its acquisition of the assets of Pacific Flour Mills, Inc., a pioneer in the flour industry, further strengthened the Company's hold of the market. The power of its combined brands-Emperor Hard Flour, Queen Soft Flour, Baron All-Purpose Flour, King Hard Flour, Pacific Hard Flour, Red Dragon Soft Flour, together with other specialty flour products-make the company the acknowledged industry leader.

The introduction of Magnolia Pancake Plus and waffle mix likewise strengthened the company's position in the branded food category.

The Purefoods - Hormel Company, Inc.

The Purefoods-Hormel Company, Inc., a joint venture with Hormel USA, produces and markets processed meats which account for nearly two-thirds of the processed meats market, leading both the refrigerated and canned segments. Among its well-loved brands is Purefoods Tender Juicy Hotdog, the country's largest-selling hotdog. Other popular products are Purefoods Corned Beef, Purefoods Carne Norte, Purefoods Fiesta Ham, Beefies Hotdog, Moby Hotdog, Purefoods Classic Honeycured Bacon, and Lean and Mean Bacon.

Magnolia Inc

Magnolia, Inc. manufactures and markets butter, cheese, margarine, milk, jellyace and cooking oil. With its well-established leading brands, the company comprises over 90% of the non-refrigerated margarine market and over 80% of refrigerated margarine.

Magnolia Ice Cream

Magnolia Ice Cream is the brand that immediately comes to a consumer's mind when it comes to ice cream. In 2004, the Magnolia brand proved its strong brand equity upon its return from a 10-year absence in the market with the favorite classic ice creams that Filipinos have grown up with in the '60s and '70s. It quickly regained market footing in bulk ice cream through innovations in product packaging and introducing value-for-money premium quality products. Magnolia has introduced in the market the 21st century in-mould scratch-proof labeling, typical of packaging materials in Europe and North America.

San Miguel Super Coffeemix Company, Inc.

San Miguel Super Coffeemix Company, Inc., San Miguel Pure Foods' joint venture with Super Coffeemix Manufacturing Limited of Singapore, engages in the importation, packaging (including toll-packaging), manufacture, sales, marketing and distribution of coffee and coffee-related food products in the Philippines and other countries in the Asia Pacific region. The San Mig Coffee mother brand has gained considerable share of the coffee market in the Philippines with the introduction of its San Mig Coffee Instant 3in1 Coffeemix and Sugar Free variants.

Great Food Solutions

Great Food Solutions provides institutional outlets with customized food products, employing the full range of San Miguel Pure Foods products. The company enjoys preferred status with many of the country's leading fast food chains, cafes and bars, and full service restaurants.

The Culinary Center

The Culinary Center is a facility composed of well-equipped modern kitchens catering to three different types of customers. The Consumer Kitchen is designed to be a housewife's dream, where all the recipes for the homes are developed and standardized. The Institutional Kitchen simulate the set-up of a typical modern restaurant, where recipes are developed and cooking procedures for meat and poultry products are standardized. Training for restaurant and canteen staffers are also held there. A well-equipped bakeshop typically samples the baked goodies as technologists develop institutional recipes. It is also an excellent venue for baking classes for clients.

The Culinary Center conducts mall cooking demonstrations, culinary workshops, cooking contests, livelihood and educational seminars, and the distribution of newsletters to keep the consumers updated on the latest trends in food. They respond to the many requests for recipes and homemaking tips from consumers.